The universe is your playground.
APEX Vanguard
The Goal?
The main goal of this advertisement campaign was to create a product that appealed to consumers via the use of visuals and metaphor.
The consumers (target audience)? Teens and young adults in high school and in college.
The metaphor? “The universe is your playground.”
The visuals? A poster, a packaging box and a commercial.
For campaign deliverables, I used Photoshop for both the poster and box mock-up. The console was modeled in Maya and it was then textured in Blender. The final commercial was animated in Blender and put together in Adobe Premiere and After Effects.
The Deliverables
Advertisement Poster
For the poster, I really wanted to push the idea of the metaphor “The universe is your playground.” I did this by placing the console in the grass under the night sky. The background with the land and volcano adds to the overall feeling of the piece. I used cooler colors for the whole design because they are typically associated with calmer emotions. There are also some moons in the sky that are exaggerated in size to further push the metaphor.
Product Box
For the box, I had the same goals for what I wanted to accomplish. For this particular box, it is the purple version of the console which is called the “Infinity Edition.” This was the main inspiration that led to the whole aesthetic of the console being space themed.
Social Media Posts
The social media posts are images that would be shown on the “sponsored posts” section of several social media sites. In this particular example, this is what they would look like Instagram.
The Commercial - Go Time
The commercial is the main form of advertisement that consumers are going to be seeing. The commercial would be shown on TV and it would also be shown on streaming websites like YouTube and Twitch.tv which are both places that have a large population of high school and college student followers.
Early Idea - Inspiration
