Good Things Never Change.
Fruitify
The Goal?
The main goal of this advertisement campaign was to create a product that would appeal to consumers both young and old via the use of branding visuals.
The consumers (target audience)? My target audience for this campaign was both young people in high school and college and older adults 45 and older. This is because of the design of the branding being a modern 70s theme.
The visuals? A bottle label, posters, social media posts and a commercial
How did you make them? For the bottles, I designed the labels in Illustrator and later imported them into Blender where I also 3D modeled the bottles. For the posters, I used the bottles and imported some assets from the internet to use as the background of the poster designs. I then imported the renders into Illustrator to add the Branding and text. The commercial was animated and rendered in Blender and then it was later brought into Premiere Pro and After Effects to add some visual effects. The commercial was also made with some assets downloaded from the internet.
The Deliverables
Advertisement Poster
For the poster, my main goal was to convey the idea that this is a drink that can be drank just about anywhere. Because of this, I knew that I wanted to show some of the different places that you can drink this drink. For the final posters, I depicted scenes at a beach, hiking out in nature, and in a building. I thought that these three locations were pretty representative of where I could imagine the consumers consuming them. I did not want to add any kind of stylization because these are supposed to be real drinks so I wanted to show real life scenario.
The Commercial - Fruitify
